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FICOBank Launches Its Coffee Table Book II

To underscore the importance of reverence to its past 40 years, and to ensure the quality of direction in its next 40 years, FICOBank has decided to publish its second coffee table book, with a title Staying Evergreen in the Eye of the Market. The book presented—in textual-and-visual tapestry—a brief introduction about FICOBank, as a preliminary section, and the broad highlights of the roles performed by the men and women of the organization in fulfilling the purpose, and in furthering the business, of the Bank to provide opportunities for the economic ascendancy of its customers and cooperators.

The pages of this book, which are made up mainly of photographs, and accompanied by captions and statements, highlight the milestones of FICOBank and portray the respective activities, tasks and accomplishments of its organizational entities (viz., offices, departments, centers, branches, units, etc.), and how each and all of them contribute to the achievement of its institutional pursuits and business objectives.

The Book Launch was held on September 8, 2017, on the occasion of the 41st Founding Anniversary of FICOBank, at its Corporate Center in Cauayan City, Isabela. After it has been formally presented to the public for the first time, copies of the said book were distributed to the directors, officers, guests and other stakeholders of the Bank.

This picture-story book is expected to be engaging to its readers, as each of the pictures depicts what the Bank does on its day-to-day activities and affairs, through its various organizational entities, in the front line and back office to be able to comply with the requirements of its banking functions.

The book will be displayed on a table in each office, department, center, branch and unit, where visitors and clients sit and are entertained, so as to encourage conversation about the Bank’s corporate profile, product-service repertoire, customer service brand, market footprints, institutional pursuits and so forth.





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